Asset-based LTC

These plans are gaining in popularity. Find out why. > more

Click here for Asset-based LTC proposal request


LTC is too expensive
LTC is a waste of money
I'm worried the rates will go up
I'll never need any care


Asset-based LTC is a UL life insurance policy that combines LTC and life insurance into one policy with a money-back guarantee.

Confirm with your client that she will be self-insuring her LTC needs. Get her to agree with you this is the route she is choosing.
Explain to your client that you would like to get on her side of the table and show her a better way of self-insuring. This is what is great about Asset Based LTC—you are now on her side of the table versus sitting across from her where she may feel you are trying to sell her something.
Draw or develop a snapshot of your client's portfolio.
Ask your client, "If you should need to go to a nursing home tomorrow, where would you grab the 1st $60,000 for the first year of care?"
Ask your client, "What do you have planned for this asset?"

Typical responses will be:
It will go to my children
It will go to a charity
I'm saving it for any unexpected medical expenses
I really don't have a use for it
Ask your client, "What interest rate are you earning on this asset?"

Typical response will be: 2% - most of this money is in CDs or saving accounts
Demonstrate that "re-positioning" or "re-allocation" into asset-based LTC will leverage this asset and provide more options for her. Keep in mind this was money she didn't have any use for or planned on passing it on.


Now, instead of having one account number she will have two. The portfolio will now look like this:
By re-positioning this available asset you create three options.

Earns interest
Money Back Guarantee
Paid income tax free
Paid outside of probate if beneficiary is not an estate
Providing 4 yrs of care at $3600 per month
Can be used in:
Nursing Home
Home Health Care
Assisted Living
Adult Day Care
This becomes a win-win situation!!
Client still earns interest on her money and has access to it if she wishes—all with a money back guarantee!
Client avoids ongoing premiums that someday may be raised
If she never needs LTC, she will receive a tax-free death benefit
Creates LTC protection with no out-of-pocket cost to your client
Would you like your client's portfolio to look like this?


Or


To start selling Asset Based LTC please call Wendy Hockom at (888) 251.5525 ext 268 or click here to email.
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